Posted on November 22, 2017 @ 06:20:00 PM by Paul Meagher
I was listening on the radio to a couple of female entrepreneurs talk about running their restaurant. The interviewer
asked them what they were reading hoping to get some good motivational or business recommendations. One of them
responded by saying she was reading the building code.
As a restaurant owner she was probably not required to read the building code but it likely comes in handy
if you are planning any renovations or additions.
Sometimes what you have to read to get ahead is not particularly pleasant stuff to read, but it could be very beneficial if you can persist at trying to absorb it. For me, reading the building code is a metaphor for all
that unpleasant but useful reading that could help your business survive and thrive.
There is no rule that says that what you read always has to be pleasant or that what is pleasant to read is what you should be reading. If you are wasting too much time on book keeping and accounting, maybe you need
to spend some time reading about basic book keeping and accounting. Or, maybe you have to read municipal council minutes because you heard they are planning a project that might impact you. Or how about a legal text on the laws relevant to your business.
So the next time you think about what book you should be reading next, don't just think of all that NY times best-seller stuff that is interesting but not useful. Perhaps you might also be inspired by this blog to read your local or national building codes or literature of similar gravitas.