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Nature Smart Entrepreneurs [Entrepreneurship
Posted on August 14, 2014 @ 01:24:00 PM by Paul Meagher

Richard Louv has written a couple of popular and influential books in which he argues that we need to spend more time reconnecting with nature because of all the positive benefits it yields for kids growing up, mental health and happiness, physical health, the development of intellectual and practical intelligence, and many other reasons that are cataloged in his books. The need to reconnect is becoming more imperative as we get more caught up in our virtual worlds and always being "connected" with "friends" instead of with nature.

Enter the "Nature Smart Entrepreneur" ready to seize the opportunity to help kids and adults reconnect with nature to receive the benefits that come with it. According to Richard Louv, "there's a whole new category of green jobs coming. These careers and avocations will help children and adults become happier, healthier and smarter, by truly greening where people live, work, learn and play". The "greening" that Richard is talking about isn't just making your house or appliances more efficient, it is arguably more about creating a natural and built environment that fosters a better connection with nature. These are green jobs that involve revitalizing people by making their homes, work environments, learning areas, and play areas include more interaction with nature. Richard refers to the entrepreneurs supplying these services as "Nature Smart Entrepreneurs".

Richard has blogged about 11 areas of opportunity for Nature Smart Entrepreneurs. I encourage you to read his blog to obtain more details about the areas of opportunity that are listed briefly below:

  1. Nature-smart workplace architect or designer.
  2. Restorative employee health and productivity specialist.
  3. Nature-smart residential builder.
  4. Nature-smart yard and garden specialist.
  5. Urban wildscaper.
  6. Outside-In decorator, who will bring the outside in.
  7. New Agrarian.
  8. Health care provider who prescribes nature.
  9. Green exercise trainer.
  10. Natural teacher.
  11. Bioregional guide.

It is interesting to think about whether you would want to invest your money in any of these nature smart opportunities. These are new types of services so it is hard to gauge demand or pricing, however, their newness also means potential opportunity because the markets are new and open to a nature smart entrepreneur who might grow the market.

I'll end this blog with two questions that still puzzle me about the Nature Smart Entrepreneur concept. First, what is the Nature Smart Entrepreneur smart about? Second, how did they come to acquire their Nature Smarts? I suspect that answers to these questions are discussed in Richard Louv's latest book, The Nature Principle (2012), but I will enjoy pondering my own answers to these question on my nature walk this evening.

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