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Intoverts guide to marketing [Selling
Posted on January 26, 2013 @ 07:06:00 PM by Paul Meagher

The idea of introverts marketing themselves strikes one as ironic. If you are an introvert, then why would you, or how would you, engage in self-promotion.

According to some statistics, over 1/3 of the population are introverts. In the era of facebook, linked in, cell phones, etc,. how do introverts survive or thrive?

For me, this is not an academic question because I work from home and during the week I don't engage with many people. I don't feel lonely or missing out as a result. When I meet people, I am not hesitant or unwilling to talk. I have social skills and know how to use them, but I don't generally make an effort to network (I have 7 brothers and 1 sister and feel that keeps me grounded).

One of the hardest aspects of my business is self-promotion. I like to blog and to some extent that is a form of self promotion, but that would not be sufficient motivation for me wanting to blog. For me, the main motivation to blog is to express my own researched opinion on how the world works. I don't currently accept comments on my plog, in part, because I will have to waste time dealing with automated comments, trolls. and spam so am not really that motivated to solicit feedback. This is probably the introvert speaking in me as well.

So have, perhaps, established that introverts might be a pain in the ass to deal with, so why would you wan to work with them in the first place?

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