California Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

Private investors with high interests with start ups specifically Green technology and new technology advances

$1,000,000 to $10,000,000

Russian Federation > Izhevsk

Izhevskiy Radiozavod OAO is an engineering & production enterprise with over than 50-year history in space industry, equipment for fuel and energy sector and communication industry. Our company invests in young companies and new technologies in the field of electronics and telecommunications.

$20,000 to $1,200,000

United States > California

I have been in the investment business for 30 years. My focus is on social impact companies from early stage to late stage. Areas of expertise are in technology, consumer, food, agriculture, water. I seek companies led by passionate and visionary founders seeking to use business as a platform for positive impact in our lives and for our planet which have a strong economic foundation for profit. Seeking disruptive ideas which others say can not be done, which are being developed by leaders who say, it can be done, it has to be done and we will accomplish it! The mantra is YCWJD. You Can't, We Just Did!!!!

$100,000 to $1,000,000

United States > California

What I'm Looking For; Startups leveraging mobile in Digital marketing Retail Healthcare Gaming Hospitality Locations: California, Michigan, Minneapolis, Nevada, Silicon Valley

$10,000 to $250,000

Netherlands > California

We are a reputable investment Dutch company based in The Netherlands. We have been involved in several private and governmental projects here in The Netherlands and outside. We have invested primarily in the oil,gas and petrochemical industry. We have already been associated with the import and export sectors respectively.

$500,000 to $5,000,000

United States > California

Engineer with investment Capitol

$5,000 to $25,000

United States > Arizona

Participated in several start up ventures primarily in the media and educational sectors. Currently based in Southern California, with business office in Arizona. My occupational background is in the financial sector. I am a private investor.

$1,000 to $50,000

India > Hyderabad

I am the chairman of a large infrastructure company in India I have 28 years of business experience and i am an Engineer .I am a private investor and am willing to invest about 100000 and am willing to be on the board of the company .

$50,000 to $100,000