California Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > California

As a pure Finance house, we know what investors want from us: to help them achieve their investment objectives by delivering performance that meets their expectations. Every investment decision we take has a direct impact on our clients. That is why we have structured ourselves with empowered decision- making at the heart of our business. Our fund managers are organised into compact, nimble teams, able to take decisions . Decisions are taken in a considered way – mindful of the risks yet alive to the opportunities.

$500,000 to $10,000,000

United States > Hawaii

We are looking to fund diversified projects across the world. We have a group of investors that can fund 20 million to 1 billion per transaction. We are a Investment and Development Company based out of Honolulu Hawaii, US. We are a small company listed in B.B.B with no overhead and NO Debts. Our process is simple and quick we send you the key document's to fill out send back to us within 24 hours. You could possibly have your LOI within 5-7 business day's. Please only contact us if your serious about making millions, and can provide the necessary documentations. Key Documents I will send to you upon Contact! 1 NCND- Form 2 Business Summary Intake form

$200,000,000 to $2,000,000,000

United States > California

I am just starting out. I have been in retail management for over 15 years. I am interested in helping others achieve their goals and get a good return of. My money.

$100 to $10,000

United States > Georgia

We provide needed capital for project principals with solid business plans and a strong team. It is our desire to work with projects that will positively impact the local economy. Projects and business ventures are given a thorough and realistic evaluation to ascertain their viability for funding. We are interested in retaining an equity position in the project/business ventures we would finance. Our focus is on commercial and residential real estate development projects (including resorts and mixed use developments), restaurants, historic building renovations (castles and such like), private aviation ventures and global village projects. We would also invest in existing businesses that are in distress and in need of capital to grow, including manufacturing, retail and the service industry sectors. Feel free to submit these types of projects for possible funding considerations.

$500,000 to $5,000,000

United States > California

As a private investor, I have been involved from a business side of my experience in all product ranges from cars, boats, computers, services, marketing and other venues. I look forward to reviewing proposals that match my interests.

$100 to $5,000,000

Russian Federation > Izhevsk

Izhevskiy Radiozavod OAO is an engineering & production enterprise with over than 50-year history in space industry, equipment for fuel and energy sector and communication industry. Our company invests in young companies and new technologies in the field of electronics and telecommunications.

$20,000 to $1,200,000

United States > Colorado

I am in the military and am a private investor who is looking for sound investments.

$2,000 to $100,000

United States > California

I am a motivated entrepreneur that has had success in real estate development and other various construction industries. I have recently gone into an early retirement, focusing my time and efforts in sourcing passive investment opportunities. Primarily I have focused my business ventures in Southern California, but I am looking to expand my investment portfolio from simply domestic real estate investments to international markets. I am interested in getting in touch with entrepreneurs that have found niche markets for real estate development, even in the downturn in the global economy. Ilook forward to hearing about the opportunities that are out there.

$50,000 to $250,000